Cision announces a strategic collaboration with Google Cloud to enhance its AI-fueled solutions by incorporating the latest generative AI capabilities from Google Cloud, enhancing the firm’s market-leading brands such as PR Newswire, CisionOne, Brandwatch, and Streem.
The collaboration is a continuation of the recent launch of PR Newswire’s AI Suite of Tools, powered by Google Cloud’s Gemini on Vertex AI. The latest tools enable business customers to build and distribute content more quickly, thereby decreasing time and effort.
Adding Smarter Insights with AI
Cision will come with even more advanced features with the help of Google Cloud’s cutting-edge AI technology mixed with its expertise. The alliance will enable businesses of all industries to benefit from further insights, improved decision-making, and increased productivity.
Advantages for Cision Customers
The collaborative efforts between Cision and Google Cloud bring about the following key benefits:
Improved Insights for Better Decisions
More actionable data and analytics means customers will be enabled to make strategic decisions. It will help them come up with informed strategies and enjoy a competitive edge.
Improved Productivity
There will be increased efficiency and speed in workflow thanks to advanced AI. Users will work much faster and with higher accuracy.
Future-Ready Solutions
The latest in AI technology will allow customers to keep shifting fast with the changing communications and marketing landscape.
Innovation for Industry Change Through Leadership
Cision’s Interim CEO, Prasant Gondipalli, highlighted the importance of this partnership:
“With Google Cloud’s AI, we’re building stronger products and setting a new standard for innovation in the communications industry.”
Carrie Tharp, VP Solutions & Industries at Google Cloud, added:
“This collaboration marks a major step forward. Together, we’re transforming how businesses use AI to make decisions and drive growth.”
What’s Next?
And with Google Cloud’s gen AI being launched across all Cision platforms, expect revolutionary tools to flood the system in 2025. Through this partnership, Cision further cements its position as a purveyor of AI-driven communications that help businesses succeed with smarter strategies.
About Cision
Cision is the global leader in media intelligence, public relations, and communication solutions. With innovative tools like PR Newswire, Brandwatch, and CisionOne, Cision empowers professionals in PR, marketing, and social media to make critical decisions with confidence. Trusted by more than 75,000 customers, including 84% of the Fortune 500, Cision’s solutions accelerate and control an organization’s narrative, identity reputation, and business reputation by delivering insights and predictive analytics.
